Reverb Best-In-Class Marketplace Data for Brand Management & Quality Control

Blogs | June 16, 2022

After attending this year’s National Association of Music Merchants (NAMM) event, it’s worth taking a look at the eCommerce service most adored by music lovers across the world. Founded in 2013 by David Kalt, is an online marketplace where users can buy and sell new, used, and vintage music equipment. At the time of its creation, Kalt was disappointed with the then-available options for purchasing and selling guitars online. With over 10 million monthly visitors, Reverb has become one of the top destinations for anyone looking to buy, sell, or learn about musical instruments from the comfort of their device.

From major retailers to regular individuals, everyone is welcome to use Reverb’s platform; even the occasional rockstar like Ray Lamontage and Green Day’s Billie Joel Armstrong have utilized this service, making it a unique marketplace like no other. And while some equate Reverb with similar online merchant platforms like eBay or Amazon, the company’s commitment to inspiring content, price transparency, and impeccable customer service make it stand out.

The Reverb Booth at the 2022 NAMM Show


Unlike other eCommerce retailers, Reverb has dedicated part of its website to reporting the latest music news, including product reviews, interviews with renowned artists, tips and how-to’s, gear history, and so much more. As a company designed solely for musicians, Reverb provides its users with all the information they could ever need when it comes to learning and mastering a musical instrument. Interested? Check out Reverb News here.

For those who are just looking to buy or sell a new piece of gear, Reverb is one of the most highly recommended platforms with its low fees and easy checkout process. Compared to eBay, which demands a 10% selling fee with a maximum cap of $750, Reverb is the most seller-friendly platform. Its fees are less than half of their competitor at a satisfactory 3.5% with a cap of $350! The site also features price guides for users, allowing musicians to study trends, list competitively, and, most importantly, buy with confidence.

Reverb’s corporate community lives up to its high standards of musicianship. Roughly 85% of employees are experienced musicians, attributing to this site’s immense success with its live customer service team.

This is great news for sellers, but it can also be a headache for brand management. With so many third-party sellers on the platform can you be sure that your products are being represented appropriately?

At POTOO solutions we have best-in-class marketplace data to help with brand management and quality control on Reverb. As with other eCommerce platforms, protecting your brand should be your number one priority on Reverb.

Contact POTOO Today to protect your brand from unauthorized third-party sellers on Reverb.

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