The Client: The client is a global manufacturer of power tools. The products in its portfolio are classified into the following five categories: cordless tools, power…
What is a ‘POTOO’ bird?
Archive | July 25, 2018
POTOO gets its name from the Amazonian bird, the POTOO. POTOO birds can be found in numerous areas, however, their greatest presence is in the Amazon Basin, an ecosystem that holds five different species. Likewise, POTOO helps protect brands under five different categories in the online Amazon marketplace, acting as a digital ecosystem.
When POTOO birds detect potential danger, they slowly transition into a “freeze” position, becoming completely camouflaged. Their special technique is to remain frozen until they detect possible prey nearby to quickly snatch.
POTOO protects the digital ecosystem that online marketplaces have created for sellers in the same way. Nearly invisible, POTOO detects negative behavior violating a brand’s policies to protect their brand value online. The actions taken to protect this digital ecosystem coincide with how a POTOO bird keeps the Amazon ecosystem safe with their strategy for hunting.
The Client: A global purveyor of food and other essential products for babies and toddlers. It has nearly 200 products in its portfolio and operates in…