Success Stories
| January 22, 2021
Hidden in Plain Sight: The Stash Can Problem
The Client: A global manufacturer of household and multi-use products with 11 brands in its category. Our focus for this project was on one of their…
What is a ‘POTOO’ bird?
Archive | July 25, 2018
POTOO gets its name from the Amazonian bird, the POTOO. POTOO birds can be found in numerous areas, however, their greatest presence is in the Amazon Basin, an ecosystem that holds five different species. Likewise, POTOO helps protect brands under five different categories in the online Amazon marketplace, acting as a digital ecosystem.
When POTOO birds detect potential danger, they slowly transition into a “freeze” position, becoming completely camouflaged. Their special technique is to remain frozen until they detect possible prey nearby to quickly snatch.
POTOO protects the digital ecosystem that online marketplaces have created for sellers in the same way. Nearly invisible, POTOO detects negative behavior violating a brand’s policies to protect their brand value online. The actions taken to protect this digital ecosystem coincide with how a POTOO bird keeps the Amazon ecosystem safe with their strategy for hunting.
Protecting the world’s most valued brands in the online marketplace.
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