POTOO Appoints Robert Poseno as EVP and Head of Commercial Strategy
Blogs | July 27, 2020
For Immediate Release:
July 27, 2020
Electronic Giant’s Sales Leader Joins POTOO
Norwalk, CT: POTOO, the leader in online marketplace insights, today announces the appointment of Robert Poseno as Executive Vice President. Poseno will lead POTOO’s sales team through an era of growth and transformation as well as strengthening its long-term commercial strategies. As the eCommerce industry continues to change rapidly, Robert’s skills and expertise will lead the sales team to future success. Poseno will report directly to David Veber, Chief Operating Officer.
“We are so pleased that Rob has joined the POTOO team. As a former client, he has a keen understanding of the value POTOO brings to world-class brands,” said COO and Co-Founder, David Veber.
Poseno comes to POTOO from Canon USA, Inc. where he demonstrated his ability to consistently increase sales and profitability within multiple channels while maintaining exceptional front-line selling skills and industry awareness. He was responsible for managing various US sales channels, including eCommerce, and revamped the company’s sales strategy and structure to address rapidly changing market conditions. Most recently, Poseno held the role of VP of Sales for Consumer Products at Canon but also held several roles within the commercial function.
“I know through firsthand experience, having been a client of POTOO, what the value and impact its solutions provide brands who are working to improve their presence on marketplace platforms,” said Poseno. “I am truly excited to be joining such an innovative and talented team. I look forward to working with their brand partners to align POTOO’s services with their plans for eCommerce growth and expansion. Now, more than ever, it is critical for brands to have an effective online selling strategy and POTOO Solutions is here to partner with them to make it a reality.”
POTOO delivers actionable analytics to leading brands and manufacturers that sell in online marketplaces. Our proprietary technology and processes allow clients to track and manage millions of different items across all product categories, offering brand protection, data insights, and catalog management.
With the rapid growth of online marketplaces like Amazon, eBay, and others, brands face several challenges including price instability, product inconsistency, unauthorized foreign goods, expired and stolen items, and counterfeits. These violations are damaging to consumer trust, brand consistency, and a company’s bottom line. By providing in-depth data through our unique technology and systems, POTOO enables brands to take back control.
Founded in 2014, POTOO is headquartered in Norwalk, Connecticut. Our 550+ brand partners include eight of the top 10 largest companies represented in Amazon’s marketplace. POTOO has been named to Marcum’s Tech Top 40 for Connecticut and Inc. Magazine’s 5000 list (#122).
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