
Christmas in July: 5 Tips for Prime Day Success
July is the hottest month in the U.S., but temperatures aren’t the only thing on the move this month for online retailers. Major eCommerce platforms,…
Blogs | July 12, 2022
July is the hottest month in the U.S., but temperatures aren’t the only thing on the move this month for online retailers. Major eCommerce platforms, including Amazon, Walmart, and Target, are gearing up for the dog days of all deals. From devices to decor, furniture to footwear, discounts will be applied to all sorts of goods for a limited time in the new Christmas in July eCommerce sale season.
These promotion days bring immense profits during what would otherwise be an off-season for shopping. Take Amazon’s 2021 Prime Day, which generated close to $6.8 billion in gross sales over 48 hours. According to Morgan Stanley’s internet equity analyst team, nearly half of that revenue came from third-party sellers. Prime Day 2021 was the biggest two-day period for third-party sellers on Amazon ever. This year, Amazon Prime Day (July 12-13) will reward those who shop small with big prizes (including Super Bowl tickets) to encourage even more growth for third-party sellers. It is more important than ever that your brand is prepared for the holiday and protected in the marketplace.
5 Tips for Prime Day Success
At POTOO, we can help your brand make the most of this new eCommerce holiday season. We will assist your brand with inventory management, cleaning up the marketplace from unauthorized third-party sellers, and developing a strategy to maximize long-term profits.
July is the hottest month in the U.S., but temperatures aren’t the only thing on the move this month for online retailers. Major eCommerce platforms,…
The UConn Masters of Business Analytics and Project Management (MSBAPM) Program partners with local corporations to offer challenging Capstone Projects to graduate students across the…
Summer is here, and while it may not be the busiest shopping season of the year, online merchants are busy fulfilling orders day in and…