Blogs | June 25, 2019
Amazon has launched its Professional Beauty Store to offer hairstylists, barbers, and estheticians a convenient shopping experience with an assortment of curated products. This offering is yet another micro-site built within Amazon, similar to Amazon LaunchPad, Amazon Registry and Amazon Back to School.
At first glance, there is little difference because all of these items were already available to consumers on the website. However, Amazon is attempting to make the shopping experience easier for professionals by grouping them together in a convenient location.
Further, Amazon is expanding Amazon Business Account benefits to salons and stylists. Normally these accounts require a business registration, but Amazon is extending the offer to those in this specific industry. The benefits of an Amazon Business Account are tied to Accounting, Order Approvals, and Business Discounting.
It will be interesting to see if Amazon continues with this trend and if so, which industries it targets with micro-sites and added incentives.
Co-Founder & Chief Executive Officer, POTOO
Consumers everywhere turned to comfort foods throughout 2020. The biggest category of comfort foods, confectionery, reached $36.7 billion in sales last year. According to the…
Father’s Day is right around the corner, which means time is running out to make your final gift purchases online. We asked our expert eCommerce…
The Client: The client is a global manufacturer of consumer and commercial goods. Its product catalog includes a popular line of baby gear, made up of…