Walmart has made significant investments in its marketplace and digital Commerce journey since the start of the year. First, a sudden partnership with Shopify to rapidly expand marketplace assortment followed swiftly by the long-awaited launch of Walmart+ just in time for the holiday season.
Is Walmart Marketplace finally ready to compete against Amazon Marketplace? Are we heading to a happy place where we have a massive commercial partner in Walmart finally able to stand up to Amazon’s dominance in certain categories?…or are we heading to a world of even more 3P chaos and unknown ROI on Walmart Retail Media spend.
We’ve joined forces with our friends Gemma Spence and Bryan Gildenberg from Omnicom Group to explore:
Walmart’s current digital strategy and how brands should be making last-minute changes to their 2021 plans
A deeper look into Walmart+ and if the value drivers differ from Prime
Opportunities for higher ROAS in the still underleveraged Walmart advertising ecosystem
Category trends of Walmart Marketplace compared to Amazon
Marketplace seller differences between Amazon and Walmart
If your brand protection strategy for Walmart should be any different than Amazon
Head of Strategy & Insight
Omnicom Retail Group