Build Your Walmart Marketplace Strategy

Walmart has made significant investments in its marketplace and digital Commerce journey since the start of the year. First, a sudden partnership with Shopify to rapidly expand marketplace assortment followed swiftly by the long-awaited launch of Walmart+ just in time for the holiday season.

Is Walmart Marketplace finally ready to compete against Amazon Marketplace? Are we heading to a happy place where we have a massive commercial partner in Walmart finally able to stand up to Amazon’s dominance in certain categories?…or are we heading to a world of even more 3P chaos and unknown ROI on Walmart Retail Media spend. 

We’ve joined forces with our friends Gemma Spence and Bryan Gildenberg from Omnicom Group to explore:

• Walmart’s current digital strategy and how brands should be making last-minute changes to their 2021 plans
• A deeper look into Walmart+ and if the value drivers differ from Prime
• Opportunities for higher ROAS in the still underleveraged Walmart advertising ecosystem
• Category trends of Walmart Marketplace compared to Amazon
• Marketplace seller differences between Amazon and Walmart
• If your brand protection strategy for Walmart should be any different than Amazon