Build Your Brand Protection Strategy

July’s webinar was all about building a brand protection strategy with 5 key takeaways:

• Leverage seller identification data into your distribution or 3PL agreements to ensure JBP or selective distribution agreements are compliant.
• How to link US seller information to European sellers to identify cross-border distribution impact.
• Re-balance your legal and marketplace policy approach — how do Amazon’s recent initiatives change your priorities?
• How to segment the sellers making the largest impact on your business such as downward ASP, sales & volume leakage, or grey-market inventory.
• A robust communication escalation process – how to use a seller’s physical address & legal entity to your advantage in brand protection.