Welcome to POTOO Insights! Your one-stop-shop for informative content shared from our team and trusted partners. Here you can find anything from shorter, conversational blog posts to more detailed case studies, eBooks, and white papers. Peruse our News Room for the latest featured and sourced articles. Listen to a webinar or dig through our Archives for older (yet still relevant) content. As always, we’d love to hear your thoughts and ideas for upcoming content. Click HERE to reach out!
Product recalls are one of the most challenging events for brands to manage and a quick response with an effective plan for action is critical….
With over 74% of your potential customers utilizing Amazon’s search function when shopping online, it is crucial for brands to understand the catalog to which…
Why are Keyword Insights Important? Every customer journey has to start somewhere. Recent data suggests that 74% of the time that journey starts with an…
During the last recession, most retailers saw their sales and profits plummet due to the economic recession but Amazon.com flourished. According to Digital Commerce 360,…
How confident are you in your channel strategy and does it provide opportunities for growth? There are three essential components for any brand to consider…
Online marketplaces have complicated a manufacturer’s ability to efficiently meet their obligations around product recalls. Traditionally, when a recall was issued, a manufacturer could lean…