Product recalls are one of the most challenging events for brands to manage and a quick response with an effective plan for action is critical….
Product Optimization & Why It’s Important
Archive | August 7, 2018
Product optimization is enhancing a product listing to make it more appealing to consumers – especially in the online marketplace where countless products exist. It’s important for a brand to stick out to their potential customers in order to remain competitive. The end goal of product optimization is to make a product as credible and appealing as possible.
Product descriptions are the next place customers look to dive deeper into whether they feel confident enough to follow through with a purchase. Listing optimization will help properly inform a potential customer about key features. A brand should make sure their descriptions coincide with what is written on their advertising platforms and are moderate in length. These elements in listing descriptions will enhance the credibility of the product, increasing the likelihood of a sale.
Lastly, it’s important to be aware of how your customers are reacting to your product on review platforms. Feedback can help enhance a product by responding to what customers do or don’t like. Secondly, if several bad reviews are being written, a red flag will go up in a consumer’s mind, ultimately pushing them away from making a purchase.
Are your products optimized in the online marketplace? To learn more about our Product Optimization program, contact us for a free demo on your product listings!
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Pharmapacks, an online seller of health, personal care and beauty products, is packing up operations after a failed IPO and the inability to secure additional…