When building your brand protection strategy, do you think of your brand first or your customers first? The answer is likely your brand! Many brands…
Blogs | February 7, 2019
This summer, I interned at POTOO Solutions, an eCommerce company specializing in protecting brands in online marketplaces. I worked alongside the Sales and Marketing teams helping to create various marketing content for client pitches and sales meetings.
I entered my role with little knowledge of specific insights into the evolving eCommerce industry. However, by continuously revising sales decks, creating a competitive analysis, and monitoring current news to keep our clients informed about changes within our field, I took in vast amounts of knowledge about brand protection online. With eCommerce giants opening up marketplaces for vendors to freely sell products (such as Amazon, eBay, and Walmart) the third-party seller listing problem is inevitable for brands. POTOO reverses this problem, subsequently turning eCommerce into a growth strategy.
Interning at a mid-sized company has been an amazing experience. I had the ability to work closely with the founders and challenged myself to further my skill sets. I was able to hone in on my time management skills by working in such a fast-paced, deadline-driven environment. My voice as an intern really mattered, which I am most thankful for. Both my communication skills and confidence have significantly improved as I was able to add my personal touch on projects like creating impact decks for leading brands.
Internships can be daunting when suddenly being thrown into a professional working environment, however, it’s so important to experience as an undergraduate college student. POTOO is a community of caring, hard-working individuals, who push you to reach outside of your comfort zone and become a strong candidate for job opportunities in the future. I believe there is something to be said about people who choose to work for a startup-like company because you can’t simply “do your job”, there must be passion behind every task to support company growth.
I cannot wait to apply the skills I learned at POTOO into my future career. The relationships I formed will last far beyond my time here. Thank you for an amazing summer, POTOO!
It’s the most wonderful time of the year!….. Unless you’re a brand on Amazon and have to prepare for this year’s holiday schedule of Prime…
If you’re selling on marketplaces you clearly understand the value of your brand being shoppable on many different digital channels. While growth opportunities on these…