Don’t Chip Your Sweet Tooth On Fake Candy

Blogs | July 8, 2021

Consumers everywhere turned to comfort foods throughout 2020. The biggest category of comfort foods, confectionery, reached $36.7 billion in sales last year. According to the NCA, National Confectionery Association, 2020 online candy sales were up 76%. 2021 confectionery sales are projected to surpass that of 2020.

Areas in which unauthorized sellers can impact your brand:

  • Resellers selling expired products
  • Creating unique Candy Bundle Packs
  • Not storing Candy correctly
  • Melted Candy

Why Will Candy Sales Go Up?

This fall, it’s predicted that consumers will extend the holiday season to make up for lost time. With kids and parents longing to get out of the house, Halloween will be bigger than ever!POTOO helps to ensure your product’s quality. Don’t let third party sellers ruin your brand and your customers’ sweet tooth.

Contact Us: Marketplace Data & Catalog Cleanup | Protect your Brand Online

Have you ever been misled by a product you bought online? We’d love to hear about your experiences on the marketplace. Please shoot us a line at www.potoosolutions.com/contact-us. Follow our blog for more tips & tricks throughout the year!

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Featured Articles

Blogs | July 8, 2021

Don’t Chip Your Sweet Tooth On Fake Candy

Consumers everywhere turned to comfort foods throughout 2020. The biggest category of comfort foods, confectionery, reached $36.7 billion in sales last year. According to the…