POTOO Appoints Stephen Mader as Global Head of Strategy & Insights

Blogs | March 19, 2020

For Immediate Release:
March 19, 2020

Digital commerce veteran joins the leader in online marketplace insights

POTOO, the company delivering actionable analytics to leading brands and manufacturers that sell in online marketplaces, today announced the appointment of Stephen Mader as Global Head of Strategy & Insights. In his new role, Mader will focus on strengthening POTOO’s strategic advisory and insights capabilities and accelerate the data partnership program. Mader will report to POTOO CEO Fred Dimyan.

“Widely respected as one of the top thought leaders on the topic of digital commerce, we are excited about tapping into Stephen’s expertise to broaden POTOO’s offerings and expand our strategic advisory and consulting services at such a disruptive time for many of our brand partners,” said Fred Dimyan, CEO of POTOO. “Stephen’s in-depth understanding of the rapidly evolving retail space and the growth opportunities digital commerce creates for brands will bring a new point of view to all the work we do, and we’re excited to have him share his insights with our team and our clients.”

Mader has earned a reputation as a leading voice on eCommerce, multichannel retailing, and Amazon. He comes to POTOO from Kantar, where he led the research giant’s Digital Commerce Strategy practice, overseeing the research, insights, and advisory teams helping global brands re-architect their go-to-market strategy. Prior to that, he led The LEGO Group’s global eCommerce center of excellence where he focused on shopper experience and building future commerce capabilities.

“POTOO’s analytics empower brands to take back control over their marketplace distribution and ensure shoppers have an incredible experience. The entire retail world is coming to grips now with the disruption that can be caused by shocks to supply chain. I’m thrilled to be joining at such a crucial time for brands seeking growth through new channels. I am excited to strengthen POTOO’s ability to partner with brands on building sustainable, profitable growth.”


POTOO delivers actionable analytics to leading brands and manufacturers that sell in online marketplaces. Our proprietary technology and processes allow clients to track and manage millions of different items across all product categories, offering brand protection, data insights, and catalog management.

With the rapid growth of online marketplaces like Amazon, eBay, and others, brands face challenges including price instability, product inconsistency, unauthorized foreign goods, expired and stolen items, and counterfeits have become rampant. These can harm consumer trust, brand consistency, and a brand’s bottom line. By providing in-depth data through our unique technology and systems, POTOO enables brands to take back control.

Founded in 2014, POTOO is headquartered in Norwalk, Connecticut. Our 500+ brand partners include eight of the top 10 largest companies represented in Amazon’s marketplace. POTOO has been named to the Marcum TechTop40 for Connecticut and the 2019 Inc. 5000 (#122).

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