
5 Ways Your Brand Protection Strategy Drives Customer Experience
When building your brand protection strategy, do you think of your brand first or your customers first? The answer is likely your brand! Many brands…
Blogs | March 30, 2020
It should be no surprise that online sales are increasing across Italy as retailers respond to an increase in customer demand as a result of the coronavirus pandemic — and the behavior shoppers have been significantly impacted as a result of Italy’s strict nationwide lockdown. As Italy is 2-3 weeks ahead in this crisis than other markets we thought it prudent to dive a bit into what’s happening in Amazon Italy as a glimpse into what could make its way to other European and North American markets.
We’ve seen incredible strides from retailers and delivery companies joining forces to ensure as many products and inventory are available as possible as consumers are required to avoid public places. Amazon and large online retailers are leading the way as the most convenient way for many households to receive essential items they may not find in the local supermarket. That being said – while Amazon has been growing steadily in Italy for years, household adoption and category penetration is lower than in other EU markets – and significantly below the US.
Given the above platform level business constraints and Amazon priorities, we’re seeing quite profound shifts in the Amazon 3P Marketplace for the period of March 13th to March 25th:
Before the selling constraints, we saw some fascinating trends in specific category purchasing behavior. Note — Amazon has since become more aggressive in blacklisting 3Ps for profiteering and we’re now seeing significant legal pressure from government regulators. For POTOO clients, please send a note to your Account Manager for access to your Price Gouging Dashboard.
As always – feel free to reach out to your POTOO team if you have any questions of how to navigate the next few months – we’d be glad to help.
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