
5 Ways Your Brand Protection Strategy Drives Customer Experience
When building your brand protection strategy, do you think of your brand first or your customers first? The answer is likely your brand! Many brands…
Blogs | June 25, 2020
This week Amazon announced a major initiative to help fight back against rogue sellers listing counterfeit products on its marketplace. This announcement follows hot on the heels of 3M suing a major rogue seller price gouging N95 masks during the initial COVID-19 crisis.
With Amazon continuing to strike the balance of just over 50% of its unit volume coming from third parties listing on its marketplace (rather than directly sold by Amazon itself) – the need for the company to pump investment into technology, reporting tools, and teams of people to ensure a customer-first experience will likely only grow.
This is not the first of such investments in technology with Amazon stating in April 2020 that it was intending to increase its commitment to verifying third-party sellers by video.
“Online marketplaces and organized retail crime are a match made in heaven. Consumers, retailers, and brands are all impacted. Marketplaces, including eBay, have long worked closely with law enforcement to report and prosecute fraud. Amazon’s marketplace is the most far-reaching so we welcome their increased efforts to fight this serious issue,” says Fred Dimyan, CEO, POTOO Solutions.
With over 550 brands under active protection, POTOO has extensive experience supporting the wide spectrum of policing listings on Amazon and we hope this will result in a more meaningful two-way relationship with brands that up until now, have had to rely on tickets submitted through Vendor Central or Brand Registry. Learn how POTOO helps brands manage this here.
Here are our takeaways & recommendations to our community:
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