Brand optimization is our purpose

POTOO was founded in 2014 to monitor online marketplaces and protect the integrity of brands selling digitally. Online marketplaces are rapidly expanding. With more than 5 million third-party sellers on Amazon and 25 million more on eBay and Walmart, it can be extremely difficult for brands to stay on top of their online presence. Price instability, product inconsistency, unauthorized foreign goods, expired and stolen items, and counterfeits are rampant, and they all harm consumer trust, brand consistency, and a company’s bottom line.

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By providing in-depth data collected from its proprietary system, and working tirelessly to fix any problems uncovered, POTOO enables brands to remain in control online. In 2019, it was named one of Inc. 5000’s fastest-growing companies in the United States and Marcum’s Fasted Growing Tech Company in Connecticut. In 2021, it was named a Marcum Tech Top 40 Winner in the overall New Media, Internet & Telecommunications category.


po·​too | \ pōˈtü \

The potoo (pronounced pah-too) is a bird native to the Amazonian rainforest that is essential to the survival of the ecosystem, but virtually invisible to the naked eye. Like the bird, POTOO works with brands behind the scenes to provide actionable insights for better online positioning.

Our Executive Team

Our team is a group of dedicated, creative problem solvers working (and learning) together to support our clients, and each other, in the rapidly changing eCommerce environment.

Fred Dimyan, CEO & Co-Founder
Fred is an entrepreneur who has built several technology-based businesses. He has 24 years of experience, including general management of mid to large size organizations, product development, business operations, and strategy. He has also been a senior executive with global corporations including Pepsi, Prudential, and Gartner. Fred holds an Engineering degree from Stony Brook University.


David Veber, COO & Co-Founder
David co-founded POTOO in 2014 and brings 25 years of related industry experience. He previously held executive positions at PepsiCo, iLuv, Citibank, ExxonMobil, Kodak and Sulzer. Dave is an enthusiastic leader and supportive mentor to everyone on the team. He is a graduate of Michigan State University.

Recently the recipients of a State of Connecticut Department of Economic and Community Development business grant for expansion, POTOO expects to double its size for the 6th year running. Its open-concept office space, for the growing 70+ member team, includes standing desks for each employee, massage chairs, ping pong tables, shuffleboard, a gym, standing treadmills, a blender bike, and unlimited snacks.


Interested in joining POTOO’s Partner Program? Enjoy co-marketing opportunities, free sample data for your proposals, generous referral fees, and a dedicated Partner Manager. We’re better together – combining our mutual expertise to help drive incremental profitable revenue for brands of all sizes. Learn more today & let’s build something incredible!